Join Heather and Dianne as they dive into the beginning of their business!
In the second episode of FoundHer Podcast, D and Heather discuss the beginnings of their co-founded company, Only Prettier Design.
They dive in to their multiple income streams:
Weddings (what started it all!)
Their boutique
Interior Design (added during the pandemic)
Floral Services
Ecommerce
Podcast
Online Education
& something fun coming soon
D's cousin told her to have at least 7 income streams and she has never forgotten that important message!
D and her sister-in-law came up with the name and it started taking form in 2014. D wrote it down on a napkin alla Dale Ernhardt Jr.
When an opportunity to run a booth at a local shop came up, D and Heather said they would go for it only if they could get the big back wall space. They both believe in signs, God winks, and receiving affirmations to help guide them to their journey. When presented with the back wall spot, they jumped in head first and even made their own wine for the event!
They did another booth and enjoyed it so much, D started looking for a storefront. When she moved back to Norfolk in 2015, she would drive down a road with a prespective spot for their boutique. Without telling Heather, she emailed the company who owned the building and they said it would be available at the end of the month.
D had a connection with the owner, and with how everything was working out, Heather agreed to look at the space. She loved the wallpaper, floor, and how small it was. People ended up calling it "the little shed."
As they were going into business, D and Heather discuss their faith and how it played a part in their partnership.
When looking to expand their storefront in order to have more room for inventory and a meeting space for clients, D & Heather went to an antique shop to get advice on how to grow their business. The women had been in business for 22 years and the following week said they would be retiring.
The No Off Limits Questions this week:
What was the worst part of working night shift? (for Heather)
Heather discusses how driving after work was the hardest part and how it led to a couple accidents.
Where did Only Prettier come from?
D and her sister in law listed out names, and since D's background was in merchandising, her goal was always to make things prettier. She chose the name and went with it (she is very decisive). Heather doesn't really love the name, but she likes OPD and they both refer to the business as OPD.
Feel free to submit questions to us on Instagram @found.herpodcast!
Tune in next Tuesday for Episode 3!
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